Many subcultures make up important market segments. Examples of three such important subculture groups include Hispanic Americans, African Americans, and Asian Americans. Describe the general shopping-related characteristics of each of these groups
What will be an ideal response?
Hispanic American consumers tend to be deeply family oriented and make shopping a family affair. The older, first-generation consumers tend to be very brand loyal and favor companies who show special interest in them. African American consumers are more price-conscious than other segments; they are also strongly motivated by quality and selection. Asian American consumers are the most affluent U.S. demographic segment and are the second-fastest-growing population subculture, after Hispanic Americans. Asian American consumers are the most brand conscious of all the ethnic groups. They can be fiercely brand loyal.
You might also like to view...
Which of the following has the task of evaluating alternative AIS solutions?
a. AIS analysis b. AIS selection c. AIS implementation d. AIS operations
Woodies Inc produces wooden desks. Which of the following is not an indirect material for Woodies?
A) Wood in a desk B) Nails in a desk C) Screws in a desk D) Lubricants for production machinery
When employees have to change the way that they do work due to changes in reporting relationships and the organizational hierarchy, then they are responding to which force for change?
A. organizational restructuring B. management changes C. customers changing preferences D. intrapreneurship
Which of the following statements regarding the gray market is true?
A. Gray market goods allow consumers to purchase items for less than they could normally. B. Gray market exchanges occur when the price of an item is the same in both countries where the exchange occurs. C. The gray market is a benefit for manufacturers, but not for consumers. D. The interconnected nature of world economies has made it easier for firms to track gray market exchanges. E. The gray market involves the illegal buying and selling of goods.