The ________ is the member of the buying center who makes the final decision
A) buyer
B) gatekeeper
C) decider
D) user
E) influencer
C
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Sanibel Autos Inc. merged with its competitor Vroom Autos Inc. This allowed Sanibel Autos to use its technological competencies along with Vroom Autos' marketing capabilities to capture a larger market share than what the two entities individually held. What type of integration does this scenario best illustrate?
A. supply-chain B. technological C. perfect D. horizontal
Perspectives that view culture as a fluid process – one that is forever changing – suggest measuring culture might be futile. What method does your textbook recommend in such cases?
a. Culture inventories b. Questionnaires c. Ethnographic case studies d. None of the above
A proxy statement only requires the name of the proxy holder and the proxy
Indicate whether the statement is true or false
Which sentence is better expressed?
A) A durable inexpensive smartphone is being offered as a gift. B) A durable, inexpensive smartphone is being offered as a gift.