Sea & Sail Corporation makes boats and boating supplies. Theresa files a product liability suit against Sea & Sail, alleging a design defect. In deciding whether to hold the boat maker liable, the court may consider an available alternative design based on the design's
A) popularity among industrial designers
B) attractiveness to consumers.
C) commonality of use.
D) effect on the product.
D
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A year after she assisted Thomas Engineering in making changes to an employee incentive plan, Kara, an OD consultant, is visiting the company to determine if the changes were helpful. Kara will compare sales and turnover data from the last three years to the current year. Kara is in the ______ stage of the OD process.
A. refreezing B. intervention C. diagnosis D. evaluation E. adaptation
Formal presentations and opportunity presentations are identical in __________ and ___________.
a. preparation; presentation b. length; format c. timing; setting d. goal; result
If a brand creates a perception of greater value through effective marketing, which of the following will be the most likely result?
A) increased sales revenue B) decreased customer lifetime value C) decreased utility D) increased need E) decreased demand
Court decisions that are binding and must be followed are:
A) mandatory authority. B) secondary authority. C) persuasive authority. D) judicial authority.