Your firm has decided to enter the international market with your product called "Trema," a combination of a pocket organizer and cell phone
Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating ________.
A) product invention
B) dual adaptation
C) straight extension
D) forward adaptation
E) product standardization
B
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