What is the difference between a hard sell and a soft sell in advertising?
What will be an ideal response?
ANSWER:
The hard sell approach used a model based around the question "Why should you buy this product?" with responses that emphasized the ability of a certain product to perform better than other similar products. The soft sell approach, which became so prevalent by the 1980s that this period is often referred to as the era of creativity, featured enticing and entertaining images of the product and an emotional rather than a rational appeal.
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The soft drink ______ is marketed as a protest to U.S. foreign policy in more than 60 countries.
Fill in the blank(s) with the appropriate word(s).
List, explain, and provide an example of six types of signposts
What will be an ideal response?
An informative speech about Iceland's volcanoes might have evolved as a speaker brainstormed about _______
a. conditions and issues b. places and processes c. objects and places d. processes and conditions
The age and gender of an audience is what type of information?
a. attitudinal b. demographic c. critical d. scholarly