A type of unsecured promissory note issued by large, financially strong firms is called:?
A. ?trade credit.
B. ?commercial paper.
C. ?a compensating balance.
D. ?revolving credit.
E. ?a promissory note.
Answer: B
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After the research effort has zeroed in on potential markets, marketers should:
A) work on understanding the target market environment. B) modify methods used for marketing research. C) identify products that can be marketed. D) make decisions concerning product design. E) plan a personal visit.
Money that has value in large part by the government's proclamation is known as
A. fiat money. B. M1. C. full-bodied money. D. inside money.
Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run
Indicate whether the statement is true or false a. True b. False
Intensive distribution means selling through
A. only those intermediaries that give the product special attention. B. only one intermediary in a particular geographic area. C. only one channel of distribution. D. all responsible and suitable retailers or wholesalers. E. all retail outlets.