LaPizza is a restaurant that recently implemented a new system to identify and gather information about its regular customers. It rewards these customers by giving them gift coupons and cash prizes. This practice is an example of _____.

A. organizational optimization
B. profit maximization
C. total quality management
D. customer relationship management


Answer: D

Business

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Zero Zone Inc. manufactures and sells display refrigeration and freezer units to supermarkets. A supermarket manager called Nathan, one of Zero Zone's salespeople, to inform him that his Zero Zone rear-load refrigeration display unit needed to be defrosted about three times every day. It was more than the normal rate, and Nathan responded immediately. He cancelled his other appointments and drove to the supermarket. Nathan worked for two hours installing a new oversized coil to fix the problem. Which of the following factors needed for the development of mutual trust is illustrated in this example?

A. Marketability B. Honesty C. Morality D. Likability E. Customer orientation

Business

An LP maximization problem with all less-than-or-equal-to constraints and nonnegativity requirements for the decision variables is known as

a. a canonical form for a minimization problem. b. a canonical form for a maximization problem. c. always unbounded. d. None of these are correct.

Business

A central bank may attempt to stimulate a stagnant economy by weakening the value of the currency

a. True b. False

Business

In analyzing the value of a firm as a function of capital structure, the present value of the tax shield benefit is offset by the present value of the expected ____, resulting in an interior optimal capital structure

A) financial distress costs B) agency costs C) holding costs D) financial distress costs and agency costs

Business