People who plan to pursue careers in public relations should develop knowledge and abilities in six basic areas. Choose two of these six abilities and discuss why you believe they are the most important to the practice of public relations
What will be an ideal response?
The six essential abilities are: 1.) writing skills; 2.) research ability; 3.) planning expertise; 4.)
problem-solving ability; 5.) business/economics competence; and 6.) expertise in social media.
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The council of Rochester, a small county, approached a public relations firm when it required funds for a neighborhood crime watch program
The council was advised to collect funds from the public and high net worth individuals in addition to the county budget. The PR firm asked the council members to incentivize the process by providing tax exemptions for contributing individuals. What fund-raising technique did the public relations firm suggest? a) Crowd funding b) Government funding c) Project funding d) General funding
A young man is learning a lot about public speaking but can't remember where to start in finding a topic. He might recall that the first step in choosing his topic will be to
a. decide on his purpose. b. look at his own interests. c. focus on what is popular. d. analyze his audience.
Films screened late at night for black audiences in white-owned theaters during the era of segregation were known as ________
A) midnight revivals B) black-outs C) white-outs D) midnight rambles
Provide a definition of a group consistent with the definition given in Duck and McMahan.
What will be an ideal response?