Why should marketers pay attention to social media? Are social media considered connectors?

What will be an ideal response?


Marketers should assume that anyone who spends time interacting within the online media environment fits the demographic profile of that environment and shares similarities, including purchasing behavior, with that segment. Research has demonstrated that social media users also believe that the companies they buy from ought to have an online presence and interact with their customers via social media. The majority of social media users also feel that they are better served by firms present within the social media environment. Marketers therefore should not look upon social media as connectors, but rather a vehicle for consumers to interact with connectors and, most importantly, for connectors to share information with each other.

Business

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A. Each uncertain tax position is separately disclosed. B. Disclosures are generally presented by year. C. Disclosures are not mandatory under U.S. GAAP. D. Increases and decreases are disclosed separately.

Business

On November 1, 2018, Downtown Jewelers accepted a 3-month, 15% note for $6,000 in settlement of an overdue account receivable. The accounting period ends on December 31. Prepare the journal entry to record the accrued interest at the year end. Omit explanation.

What will be an ideal response?

Business

The law of conveyancing firmly establishes that a contract for the sale of land carries an implied seller's obligation to transfer marketable title

a. True b. False Indicate whether the statement is true or false

Business

Which of the following is a basic assumption of linear programming?

A) The condition of uncertainty exists. B) Independence exists for the activities. C) Proportionality exists in the objective function and constraints. D) Divisibility does not exist, allowing only integer solutions. E) Solutions or variables may take values from -? to +?.

Business