Eric Villa obtained a license to sell real estate and then accepted a sales position with a local Century 21 agency. To prepare for this new position, he purchased and read a research report entitled "Buying Habits of Today's Home Buyers"
Mr. Villa is most likely attempting to develop a:
A) presentation strategy
B) product strategy
C) customer strategy
D) relationship strategy
E) price strategy
C
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Which process creates a homogeneous product through a continuous series of standard procedures?
a. batch process b. make-to-order process c. continuous process d. none of the above
A very small company would have the most difficulty in implementing which of the following internal control activities?
a. Separation of duties b. Periodic independent verification c. Limited access to assets d. Sound personnel procedures
If Domino's uses digital media along with more traditional newspaper ads to create a more synchronized and consistent message for customers, it is most likely engaging in
A. personal selling. B. communication feedback. C. the entire promotion mix. D. public communications management. E. integrated marketing communications.
The joint-cost allocation method that recognizes the revenues at split-off but does not consider any further processing costs is the:
A. gross margin at split-off method. B. physical-units method. C. reciprocal-accounting method. D. relative-sales-value method. E. net-realizable-value method.