A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve
A) demographic variables
B) situational factors
C) operating variables
D) purchasing approaches
E) personal characteristics
A
You might also like to view...
When accounting for property taxes, which of the following accounts normally would not be credited?
A) Prepaid Property Taxes B) Cash C) Estimated Property Taxes Payable D) Property Taxes Expense
The __________________ type of organizational structure groups employees according to the tasks they perform for the organization, such as marketing, finance, and human resources, while the ___________________ structure groups employees by products and services, by geographic regions, or by customers.
What will be an ideal response?
Beyond the sheer value of the goods and services they generate, small businesses make a powerful contribution to the U.S. economy in terms of:
A. merging billion-dollar corporations. B. powering the stock market. C. creating new jobs. D. accounting for all private sector output.
Negotiations (such as GATT or the Uruguay Round) between countries that are made to stimulate global exchange and remove barriers are called _____ agreements.
A. trade B. joint venture C. CRM D. exchange E. licensing