An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and Experiencers most likely uses the ________ segmentation system?
A) BrandAsset Archetypes
B) VALS2™
C) RISC
D) PRIZM NE
B
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__________ data provide information about the number of people, and the economic dimensions tell us whether they have purchasing power.
Fill in the blank(s) with the appropriate word(s).
The ISO 14000 standards explicitly mentions:
A) composition of the company safety committee. B) fair labor practices. C) life-cycle assessment D) fair operating practices.
An inventory turnover ratio of 7.2 compared to an industry average of 5.1 is likely to indicate that
A) the firm is selling a product mix that includes more high margin items. B) the firm has higher sales than the industry average. C) the firm's products are in inventory for fewer days before they are sold than is average for the industry. D) the firm is managing its inventory inefficiently.
According to McClelland's "three needs" theory, when an individual has multiple needs, one need tends to dominate the others
Indicate whether the statement is true or false