The marketing manager of Low Cost Retailer wants to conduct descriptive research to gather information on what customers purchase, when they purchase, and how often they purchase certain products. For this purpose, the marketing manager should use ________.
A. a laboratory experiment
B. an in-depth interview
C. causal data
D. a focus group
E. behavioral data
Answer: E
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Answer the following statement true (T) or false (F)
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What will be an ideal response?