Using the hierarchy of effects model to develop liking of a product or brand, the best creative message strategies to use would be:
A) affective
B) cognitive
C) conative
D) corporate
A
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In a positive message, present the main idea
A) in the first sentence of the middle paragraph. B) at the end of the middle paragraph. C) right at the beginning of the letter. D) in the last sentence of the letter. E) by implication only.
The database management system provides a controlled environment for accessing the database
Indicate whether the statement is true or false
Which of the following statements is CORRECT?
A. Preferred stock generally has a higher component cost of capital to the firm than does common stock. B. By law in most states, all preferred stock must be cumulative, meaning that the compounded total of all unpaid preferred dividends must be paid before any dividends can be paid on the firm's common stock. C. From the issuer's point of view, preferred stock is less risky than bonds. D. Whereas common stock has an indefinite life, preferred stocks always have a specific maturity date, generally 25 years or less. E. Unlike bonds, preferred stock cannot have a convertible feature.
A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. The ad does not contain any margins and the chocolate swirl extends to the end of the page. This ad is an example of a(n)
A. bleed page. B. heavy card stock. C. gatefold. D. diecut. E. overrun.