According to a recent survey by the Society of Human Resource Management (SHRM) what was given as the most important factor leading to job satisfaction among employees?
A. positive relationship with boss
B. respectful treatment
C. job performance
D. pay and benefits
B. respectful treatment
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Respecting the respondent's privacy, feelings, and dignity and ensuring the integrity of the data collection process are aspects of ________
A) ethics in marketing research B) evaluation of field workers C) training of field workers D) supervision of field workers
The people who create, define, or adopt an idea for an innovation and are willing to assume significant risk to make it happen are referred to as
a. product champions. b. investment bankers. c. angels. d. entrepreneurs. e. leaders.
Grill Lovers, a Manufacturing Co that makes gas grills for outdoor cooking, sold several of its grills to Premier Home Company located in a large city. Ferris, who purchased a gas grill from Premier, was seriously injured while grilling steaks outside for a family outing. The injury resulted from a manufacturing defect in the gas line which caused an explosion as he was cooking over the grill. In
a product liability suit based on strict liability, Ferris may bring a law suit against: a. Grill Lovers only. b. Premier only. c. Grill Lovers or Premier. d. none since Ferris does not have a case.
During the industrial age, manufacturers were primarily concerned with production rather than marketing.
Answer the following statement true (T) or false (F)