Issues such as product lines, promotional communications, and pricing are all delineated in the _____
a. statement of qualification
b. article of incorporation
c. marketing plan
d. financial statement
ANSWER: c
Issues such as product lines, distribution channels, marketing communications, and pricing are all delineated in the marketing plan. The marketing plan is a written document that acts as a guidebook of marketing activities for the marketing manager.
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________ typically attack governments, organizations, and sometimes individuals for political purposes.
A. Crackers B. White hats C. Grey hats D. Hacktivists
The organization whose primary function is to provide a means to share information among cost and management accountants in the United States is the
a. Internal Revenue Service. b. American Institute of CPAs. c. Institute of Management Accountants. d. Institute of Certified Management Accountants.
If a training needs assessment is not done properly, all of the following can occur with the exception of:
A. Training may cover the wrong information B. We may determine that an issue is based on poor performance rather than lack of knowledge C. We may end up creating a program that is unnecessary D. The wrong employees may be asked to participate E. Employees may not be able to absorb the information
The major difference between vertical and horizontal fashion trends is based on _____
a. the initial group which accepts the trend b. whether the product changes form c. the initial group which accepts the trend and whether the product changes form d. the degree of fashion innovativeness