The hospitality industry including restaurants, hotels, and airlines relies on business travelers for a large portion of its revenue and profitability. Research indicates that business travelers need to stay connected or tethered to their devices and office even when on the road or between business appointments. In addition, business travelers demand convenience and enhanced services such as remote check-in and check-out via their smartphone, checking flight schedules and delays through travel applications, and access to rental cars without having to stop at the rental car counter. Organizations serving the business travel market segment must provide enhanced services such as free wireless Internet access. The research related to the business travel market segment indicates that companies
serving these customers must be able to leverage _______ changes in the marketing environment by providing customers with a variety of new products or services such as wireless Internet, remote check-in, and remote access to rental cars.
A. sociocultural
B. economic
C. technological
D. political
Answer: C
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The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers. The headline states "Benadryl is 54 percent more effective than the leading prescription"
At the bottom of the ad, in small print, is an explanation of how the effectiveness of Benadryl was determined. The ad also shows a package of Benadryl so consumers can easily recognize it at the store. Identify the different components of the communication model for this advertisement.
Nancy Kiro is selling her florist shop to Boris Kranz. In the course of negotiating the deal, Boris asks her if she is aware of any reason why the business might be less profitable after he takes over
Nancy tells him that she anticipates that costs generally will rise by 14% in the next 12 months. She does not tell him that her major customer, responsible for nearly 40% of her sales, is planning to leave town in two months. The written agreement contains no warranties. When Boris finds out the bad news – after the deal goes through – can he successfully sue Nancy? A) No. Nancy did not make any misrepresentation. B) No. Boris had a duty to make his own inquiries. C) No. There was no special relationship between the parties. D) Yes. Once Nancy chose to answer Boris's specific question, she was obliged to answer it honestly and fully. E) Both B and C
One of the advantages of holding large inventories is that it protects a firm against the risk of losses due to depreciation in the prices of products.
Answer the following statement true (T) or false (F)
Atlas Anglers Inc. is considering issuing a 16-year convertible bond that will be priced at its $1,000 par value. The bonds have a 7.5% annual coupon rate, and each bond can be converted into 21 shares of common stock. The stock currently sells at $38.00 a share, has an expected dividend in the coming year of $3.80, and has an expected constant growth rate of 5.9%. What is the estimated floor price of the convertible at the end of Year 3 if the required rate of return on a similar straight-debt issue is 9.8%? Do not round your intermediate calculations.
A. $947.74 B. $758.19 C. $1,184.68 D. $1,089.90 E. $852.97