When brands extend abroad, the depth of the ________________________ among the customers at home may go down.
a. Brand standardization
b. Allegiance
c. Social responsibilities
d. Brand image
b. Allegiance
You might also like to view...
Because the key to success in business is obtaining and keeping customers, the most crucial form of competition is generally ________ competition, in which competition occurs for the same customers
A) product form B) product category C) generic D) budget
Identify four quantitative forecasting methods
What will be an ideal response?
IBN has two manufacturing facilities, one in New York and one in Oklahoma. Marjorie has worked in the Oklahoma plant for 15 years assembling resistors. Her sister, Ellen, has worked at the same plant for 15 years also. Their brother, Hank, has worked there for 10 years in the same job as his sisters. Ellen transfers to the New York facility. Their salaries are now as follows: Marjorie-$12 per
hour; Ellen-$19.50 per hour; Hank-$14 per hour. Is there a violation of the Equal Pay Act? a. Yes, because Ellen's pay is higher than Marjorie's. b. Yes, because Ellen and Hank receive more per hour than Marjorie. c. Yes, because Hank's pay is higher than Marjorie's. d. No, since they are different people with different personalities.
Both employers and employees contribute to help pay for benefits that will partially make up for the employees' loss of income on retirement
a. True b. False Indicate whether the statement is true or false