Cisco Systems manufactures computer hardware, uses software programs, and provides networking services to customers. As a result, Cisco uses
A. research implementation.
B. more than one production process.
C. a complex magnitude of change.
D. basic research applications.
E. multiple outputs.
Answer: B
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When using a PowerPoint presentation to develop a sales message, the communicator is using PowerPoint as which of the following?
A) Random noise B) Channel C) Delivery system D) Medium E) Encoding device
Which statement is not true about simulated test markets?
A) While a firm's test marketing is in progress, competitors have an opportunity to beat it to the national market. B) Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program. C) Both A and B are not true about simulated test markets. D) They yield mathematical estimates of market share based on initial reaction of consumers to a new product.
Porter's Five Forces of Competitive Position Model is used to determine where power exists in a company's ________
A) internal environment B) business market C) consumer market D) microenvironment E) macroenvironment
Substantial change to the range of offerings or to the markets served, or both, is known as ______
a. intensification. b. diversification. c. differentiation. d. none of these.