For students’ own research projects, Dr. Salkind cautions readers to use measurement tools that are already established as reliable and valid. Give at least two reasons for this guidance.
What will be an ideal response?
ANS:
Time consuming; instrument development is its own project, in addition to the hypothesis testing; could lead to disaster; by using an established tool, you can get on with hypothesis testing right away.
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Western advertising agencies still find markets such as China and Japan to be very complex, as Asian agencies find it just as difficult to establish local agency presence in western markets
Indicate whether the statement is true or false
A ________ approach classifies competitors based on objective attributes of the firms
A) customer-based B) supply-based C) market-based D) demand-based
In performing substantive tests on account balances, the auditor performs tests for all five assertions
a. True b. False Indicate whether the statement is true or false
Lee Carter Inc forecast of sales is as follows: July, $50,000; August, $80,000; September, $150,000. Sales are normally 75 percent cash and 25 percent credit. Credit sales are collected in full in the following month. Merchandise cost averages 70 percent of sales price. The company desires an inventory as of September 30 of $50,000. The inventory as of June 30 was $30,000. The accounts receivable
had zero balance on June 30. Total cash receipts for August of Lee Carter will be A) $12,500. B) $60,000. C) $47,500. D) $72,500.