The ______ should serve not only the audience members but should also reflect what your client wants.
A. benefits and features
B. audience needs
C. call to action
D. tone of voice
C. call to action
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A mass media writer submitted an article with the line, "The verbosity of his travel partner irked Kimble so much that he terminated their partnership before they completed the journey."
The editor rewrote this sentence as, "Kimble's fellow passenger was so talkative that midway in the journey he decided not to travel with him anymore." Which quality of mass media writing was the editor trying to bring in the article? a) Modesty b) Clarity c) Precision d) Efficiency
In empathic listening, we
A) try to feel what the speaker feels. B) respond to our needs as a listener. C) strive to interrupt the speaker. D) lose our own identity and assume the identity of the other person.
When explaining the progress of molecular discoveries, Shanthani began by discussing Mendel's studies of 1866 about inheritance of biological traits in peas, ending with the recent information about human genome project
Which pattern of organization would best suit Shanthani's speech? a. topical b. spatial c. chronological d. cause–effect
The two primary tasks that an organization must perform in order to successfully manage multiple sources of information are
A. interpreting the external information and increasing the complexity of data B. interpreting the external information and coordinating the information to make it meaningful C. identifying the potential sources of information and soliciting information from those sources D. identifying the potential sources of information and blocking the channels of information