The pure monopolist who is nondiscriminating must decrease price on all units of a product sold in order to sell additional units. This explains why:

A. a monopoly has a perfectly elastic demand curve.
B. there are barriers to entry in pure monopoly.
C. marginal revenue is less than average revenue at all levels of output.
D. total revenues are greater than total costs at the profit-maximizing level of output.


Answer: C

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