Wesley Electronics Inc. manufactures electronic gadgets such as cell phones, computers, and laptops. To let people know about the products offered, the marketing managers of Wesley Electronics Inc. spend a great deal of money on advertising
They employed various methods of advertising such as print, television, and online advertising. Given this information, Wesley Electronics Inc. is in which step of market segmentation?
a. Selecting a market category for study
b. Designing and implementing marketing mixes
c. Profiling and analyzing market segments
d. Selecting the segmentation descriptors for a market
ANSWER: b
By advertising its products, Wesley Electronics Inc. is placing emphasis on promotion. At this stage the company is most likely designing and implementing a marketing mix. A marketing mix has been described as product, place, promotion, and pricing strategies intended to bring about a mutually satisfying exchange relationship with a market.
You might also like to view...
An organization's competitive strategy determines the structure of information systems.
Answer the following statement true (T) or false (F)
Implied warranties can be disclaimed under the Uniform Computer Information Transactions
Act by expressions like "as is" or "with all faults." Indicate whether the statement is true or false
The Age Discrimination in Employment Act of 1967 requires continued employment, if requested by the employee, of
a. persons up to the normal retirement age of 65. b. persons of any age as long as they are physically and mentally willing and able to do the work required by their employer. c. persons over the age of 40. d. none of the above
Using the information below, compute the days' sales in raw materials inventory: Raw materials used$104,500? Beginning raw materials inventory 9900? Ending raw materials inventory 12,800?
A. 10.86. B. 39.60. C. 44.71. D. 10.08. E. 9.21.