Conscious marketing encompasses all of the following overriding principles except
A. consideration of stakeholders and their interdependence.
B. recognition of marketing's greater purpose.
C. recognition of the company's bottom line.
D. the understanding that decisions are ethically based.
E. the presence of corporate leadership, creating a corporate culture.
Answer: C
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Which of the following is one of the ways recommended to build your personal brand?
A) Have your email templates designed by a professional designer to make it look attractive. B) Include a signature block in your email to provide educational qualifications and family details. C) Choose an email address that represents your name, phone number, and date of birth. D) Wait for 24 hours before returning calls and emails so as not to appear too eager. E) Avoid distracting background music or cute sayings in your voice mail greeting.
Acme Global has endeavored to drive out all unnecessary business expenses in their steel industry operations. Acme Global is likely following a _________ strategy.
A. niche B. cost leader C. focus leader D. differentiation E. price leader
Which of the following is true of a minor's duty toward a contract for necessaries of life?
A) Minors need to reach the age of majority to enter into contracts for necessaries of life. B) Minors are exempt from paying for contracts for necessaries of life. C) Minors must pay the reasonable value of necessaries of life for which they contract. D) Parents are liable to provide necessaries of life to their minor children if they become emancipated.
Basically, COM and C.O.L.D. are synonymous
Indicate whether the statement is true or false.