When personal computers were in the market introduction stage of their product life cycle, advertising helped consumers understand the needs of owning a computer. Now that personal computers have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. So personal computer advertising used to be ________ advertising in market introduction, but it is now ________ advertising in market maturity.
A. pioneering; institutional
B. competitive; pioneering
C. comparative; pioneering
D. pioneering; competitive
E. comparative; reminder
Answer: D
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