Which of the following is most consistent with the integrated marketing approach?

A) A good product will sell itself.
B) If left alone, consumers are inclined to purchase only inexpensive products.
C) All communication to consumers must deliver a consistent message irrespective of the medium.
D) In order to succeed, the main focus should be on having an efficient production process in place.
E) Online marketing is less important than traditional marketing efforts.


C

Business

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Which of the following statements about the development of the U.S. economy is accurate?

a. Westward expansion thinned out the population and caused a temporary economic stagnation. b. Westward expansion broke down the integrated businesses and brought more competition. c. Economic growth resulted in the fall of chartered organizations and increased the power of banks. d. The Industrial Revolution brought about an economic boom in the United States.

Business

Explain the term Internet of Things.

What will be an ideal response?

Business

An "X" can qualify as a signature on a will.

Answer the following statement true (T) or false (F)

Business

Morgan's company has outsourced its accounting process to a small firm in India. Morgan needs to discuss some quality control measures with the firm's managers. He conducts the meeting via videoconference

Given the nature of the meeting, it can also be called a(n) ________ meeting. A) concurrent B) parallel C) asynchronous D) virtual

Business