Answer the following statement(s) true (T) or false (F)
1. Writing in the advertising field is mostly headlines and taglines.
2. You should write to impress.
3. The key to writing long-copy is to tell a history.
4. Poor grammar is a big issue in copywriting.
1. False
2. False
3. False
4. True
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One of the several proven strategies for gaining your audiences' attention in the speech introduction is
A) jumping up and down. B) make comments about an individual in the audience. C) ask a question that you want the audience to answer or consider. D) speaking very softly so the audience will have to pay close attention.
Paraphrasing is a means of checking how accurately you understood the other person's message
Indicate whether the statement is true or false.
The Supreme Court overturned a state law that required the courtroom to be closed whenever a minor victim of a sex crime was testifying. The case?
a) Globe Newspaper Co. v. Superior Court; b) Estes v. Texas; c) Chandler v. Florida; d) Richmond Newspapers v. Virginia; e) Lucasfilms Ltd. v. Skyywalker.
Which of the following is good advice for calming nerves before an interview?
A. Have a good understanding of the interview process B. Practice and get feedback C. Pretend that you are calm and you will be D. A and B E. A and C