When Darton Pharmaceuticalscame up with a feature on its campaign that considerably changedpublic's outlook toward ailing inmatesin numerous prisons, the story received massive coveragein the local and national media
What kind of placement opportunity did Darton Pharmaceuticalsbenefit from?
a. Earned media
b. Contentmedia
c. Owned media
d. Paid media
A
You might also like to view...
Formal education in the United States tends to focus on dichotomous thinking, which emphasizes that things are good or bad, right or wrong, big or small
Answer:
Which is NOT a goal for a commemorative speech?
A. Inform the audience by highlighting facts about person or event B. Persuade the audience by motivating them to think about a better future C. Evoke emotion from the audience D. Teach the audience something new
Coverage of the current war in Iraq proved a wake-up call for the networks because:
a. the public became disturbed with one-sided reporting b. showed that media conglomerates control the airwaves c. they learned that about 53 percent of Americans got their news aboutterrorism and the war from cable TV d. realized they were being fed a bill of goods by the military e.they could not function within the restrictions imposed by imbeddingreporters
Interaction
What will be an ideal response?