Reacting to increasing public criticism and FTC scrutiny in the 1970s, the ad industry established the ________ to monitor potentially deceptive advertising.

A. American Association of Advertising Agencies
B. Advertising Federation of America
C. Association of National Advertisers
D. National Advertising Review Board


Answer: D

Communication & Mass Media

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The best example of a nonverbal symbol is ______.

a. a facial expression of anger b. making eye contact c. blushing as a sign of embarrassment d. the “thumbs up” gesture

Communication & Mass Media

Which of the following is NOT a way to minimize dissonance?

A. Discredit the information source B. Minimize disadvantages C. Get rid of whatever is causing the dissonance D. Change attitudes

Communication & Mass Media

Researchers believe that _____ is pervasive because it serves specific functions, like ego-defensive functions and value-expressive functions

a. stereotyping b. ethnocentrism c. prejudice d. social comparison

Communication & Mass Media

According to your text, listeners from high-context cultures often prefer

A) less expressive and more serious facial expressions B) less subtle and more dramatic facial expressions C) less dramatic and subtler facial expressions D) more dramatic and less neutral facial expressions

Communication & Mass Media