Reacting to increasing public criticism and FTC scrutiny in the 1970s, the ad industry established the ________ to monitor potentially deceptive advertising.
A. American Association of Advertising Agencies
B. Advertising Federation of America
C. Association of National Advertisers
D. National Advertising Review Board
Answer: D
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The best example of a nonverbal symbol is ______.
a. a facial expression of anger b. making eye contact c. blushing as a sign of embarrassment d. the “thumbs up” gesture
Which of the following is NOT a way to minimize dissonance?
A. Discredit the information source B. Minimize disadvantages C. Get rid of whatever is causing the dissonance D. Change attitudes
Researchers believe that _____ is pervasive because it serves specific functions, like ego-defensive functions and value-expressive functions
a. stereotyping b. ethnocentrism c. prejudice d. social comparison
According to your text, listeners from high-context cultures often prefer
A) less expressive and more serious facial expressions B) less subtle and more dramatic facial expressions C) less dramatic and subtler facial expressions D) more dramatic and less neutral facial expressions