If you ever watched a television commercial and at the end of the message wondered what they were promoting, you may have had trouble ________ the IMC message.
A. decoding
B. precoding
C. transmitting
D. tracking
E. encoding
Answer: A
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The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad?
A) A person and his or her perceptions B) The marketer and its strategy of image building C) A person's beliefs D) Subconscious motives
Electron Corp. purchased Proton Corp. by buying all of its assets and ownership equity. This is an example of a(n) ________
A) new product development B) acquisition C) joint venture D) licensing contract E) divestment
Chapter 9 of your textbook identifies three elements of competencies in a community of practice. These are a sense of joint enterprise, relationships of mutuality, and a shared repertoire. The need for a person to be perceived as a trusted member of the community and that he can trust members of his community of practice through interactions with one another is an example of _____________.
a. Sense of joint enterprise b. Relationships of mutuality c. Shared repertoire d. All of the above
A Franchise Disclosure Document (FDD) is:
A. a public document that contains a detailed description of all aspects of a franchise. B. a document provided by a franchisor to the franchisee. C. issued by the government to every new franchise. D. submitted by a franchisee to the franchisor.