Match the following marketing terms with the correct descriptions
a. product advertising d. supply
b. retail marketing e. institutional advertising
c. demand
1. the amount of a product available at a specific time
2. the amount of a product wanted at a specific time
3. focuses on the product itself
4. selling directly to the consumer
5. designed to create a favorable image of a firm
1. ANS: D PTS: 1
2. ANS: C PTS: 1
3. ANS: A PTS: 1
4. ANS: B PTS: 1
5. ANS: E PTS: 1
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