What do media gatekeepers look for most when the spokesperson of an organization addresses the media?

a. Quotable lines
b. Dramatic gestures
c. Exaggerated facial expressions
d. Jargon-filled language


A

Communication & Mass Media

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Explain and give examples of the three types of communication

What will be an ideal response?

Communication & Mass Media

Denotative meanings

a. are accepted as correct. b. change quickly. c. are emotional. d. personal. e. engender disagreement.

Communication & Mass Media

Another name for a flash drive is a_________________ ______________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Three question scale techniques are:

A. filter, repeat, and leaning. B. interval, nominal, and ordinal. C. bipolar, contingency, and serial. D. chain, leaning, and contingency.

Communication & Mass Media