Describe and explain some useful marketing platforms and tools.

What will be an ideal response?


An email blast is meant to alert your list of audience members to an opportunity you want them to consider. A stock postcard or simple one-sheet mailer can have a powerful impact if done right. These mailers can be anything from a postcard to a small magazine-style piece. Whether you mail them to potential customers, feature them in a rack of information, or leave them behind after a sales call, brochures offer you an opportunity to inform and persuade people.

Communication & Mass Media

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Kit is giving a speech on animal rights and hopes to change

the attitudes, beliefs, values, and actions of her audience on this issue. The general purpose of Kit's speech is to a. accentuate. b. celebrate. c. shock. d. persuade.

Communication & Mass Media

Tran didn't know what to do with his arms during his speech, so he kept them stiff and his wrists firmly nailed to his hips. Which gesture-inhibiting stance is Tran exhibiting?

A. The bear hug B. The flesh wound C. The fig leaf D. The supplicant E. The ten-hut

Communication & Mass Media

Identify and explain the four levels of intercultural competence.

What will be an ideal response?

Communication & Mass Media

Which of the following approaches to discourse examine language above the sentence level?

a. The structural perspective b. The functional perspective c. The conversation analytic perspective d. The cultural perspective

Communication & Mass Media