The documents in a voucher packet include all of the following except
a. a check
b. a purchase order
c. a receiving report
d. a supplier's invoice
A
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A ________ is a quasi-test market in which respondents are pre-selected, then interviewed and observed on their purchases and attitudes toward the product
A) Simulated test market B) Partial test market C) Controlled test market D) Standard test market
The stakeholder theory of corporate social responsibility is totally incompatible with the utilitarian ethical theory because the stakeholder concept requires balancing the interests of all the parties affected by business decisions.
Answer the following statement true (T) or false (F)
The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline. Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air. Ford set a goal to attract 20,000 buyers a year for this SUV. Ford is trying to change consumer attitudes by
A. providing stimulus generalization to prospective buyers. B. changing the perceived importance of a specific attribute. C. reducing the perceived risk of the product. D. adding a new attribute. E. changing beliefs about the extent to which a brand has a specific attribute.
Newt, a gun dealer, offers to sell a rare civil war musket to Rush, another dealer, for "$15,000, insurance and shipping paid by buyer." Rush responds, "I accept. Insurance and shipping costs divided equally between seller and buyer." The parties:
a. do not have a contract since the acceptance violated the mirror image rule. b. do not have a contract since Rush's response was a counteroffer. c. have a contact and, in the majority of states, the terms of the offeree control. d. have a contract and, in the majority of states, the different terms will cancel each other out.