Which of the following occurs in a postcrisis review session?

a. developing additional stand-by crisis plans
b. determining the best crisis spokesperson
c. planning a CSR activity for positive PR
d. assessing the crisis plan’s effectiveness


d. assessing the crisis plan’s effectiveness

Communication & Mass Media

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If a telephone is answered with the phrase “Moshi moshi,” the person is most likely in ______.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

As a standard today, ________ are listed at the ends of news releases

a. contacts b. boilerplates c. search engine optimizations d. datelines

Communication & Mass Media

You have written a personality profile on a beloved local sports star who recently retired. Which interest element are you using to attract readers?

A. fame B. oddity C. conflict D. immediacy

Communication & Mass Media

When presenting a eulogy, you should always present the person in a _______ light

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media