Why do “you” leads tend to fall flat, and what can be done to fix them?
What will be an ideal response?
“You” leads tend to fail because people do not like to be told what to do, especially by reporters, whom they expect to remain neutral in their reporting. Even if the person does not mind being told what to do by reporters, there is a good chance that they will be unable to follow your suggestions and will feel alienated or left out of your reporting. Instead of using a “you” lead, reporters should remain neutral and provide information on how interested parties can participate in the event they are covering.
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Selective editing is
A) making editorial choices with the moral outcome of the decisions in mind. B) using omission and/or juxtaposition with the goal of distorting. C) the use of PR events in place of real news. D) carefully weeding out the falsehoods and misleading facts while editing a story.
An argument where a series of like instances are assembled to show the existence of a general principle is
called a. analogy. b. cause. c. sign. d. generalization.
What are the two ways that increasing small group communication skills can improve one's life?
What will be an ideal response?
How do the persuasive goals differ in speeches about questions of fact, value, and policy? Provide a sample thesis statement for each type which demonstrates its persuasive goal.
What will be an ideal response?