When Home Depot develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?
A. Price
B. Promotion
C. Distribution
D. Product
E. Packaging
Answer: B
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If Investor Company owns 20% of the stock of Investee Company and Investee Company reports profits of $100,000, then Investor Company reports equity income of:
a. $80,000. b. $20,000. c. $40,000. d. $60,000. e. None of the answers are correct.
Cooper has proposed a next-generation product development process that is different from stage-gate models of the realization process because of ________
that is, it features conditional Go decisions (rather than absolute ones), which are dependent on the situation. a. fluidity b. fuzzy gates c. focused d. flexible
The notion of competitive advantage means that:
a. a successful firm will stake out a position unique in some manner from its rivals. b. the advantage can be enjoyed only for a short period. c. a company manufactures products which are similar to those of its competitors. d. an established firm focuses solely on developing a low-price competitive advantage.
Which one of the following types of protection does the Fourth Amendment provide to U.S. citizens?
A. protection from cruel and unusual punishment for a criminal defendant B. protection from unreasonable search and seizure by the government C. protection against being tried for the same case twice D. protection against self-incrimination