Brendan argues, in his persuasive speech, "What starving people need first is food and clean water; not counseling about the sad state of their governments; not advice about ways to attract new industry; and not pity over the loss of their self-esteem'' What principle of persuasive speaking is Brendan effectively utilizing?

a. the principle of cognitive dissonance and negative motivation
b. the principle of presenting more advantages than disadvantages
c. the principle of creating gradual, rather than sudden, change in listeners
d. the principle that basic needs must be satisfied before higher-level ones


Correct answer is d. the principle that basic needs must be satisfied before higher-level ones

Communication & Mass Media

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