Tylenol successfully used ________ with the introduction of groups of products, each with their own name and dedicated to particular symptoms, such as Tylenol Arthritis, Tylenol Sinus and Allergy, Tylenol Cold and Flu, and Tylenol Pain and Sleeplessness.
A. mixed branding
B. private branding
C. multibranding
D. brand extensions
E. subbranding
Answer: E
Business
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