Many companies are attracted to event sponsorships because
A. they are less expensive than traditional forms of advertising.
B. they explain management's position on social issues.
C. they help in segmenting the target market.
D. they help build equity and gain affinity with target audiences.
E. they help in elucidating controversial issues of public importance.
Answer: D
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Joan and Pat Clair are sisters who each own and operate shops selling the latest electronics in neighboring towns. They decide to have a contest to see whose shop can be more profitable for the year. At year-end, Joan's records show sales of $210,000,
cost of goods sold of $110,000, and operating expenses of $42,000. The records of Pat's shop reveal sales of $216,000, cost of goods sold of $124,000, and operating expenses of $38,000. Pat's shop also had other revenue of $6,000 received for allowing the shop to be used in taping a television show. Each sister claims to have won the contest. Provide explanations as to why each would think so, and then name the winner
Which inventory management system in retailing corresponds to a just-in-time inventory management system?
a. automatic reordering b. computer-based UPC scanning c. economic order quantity d. quick response inventory planning
Primary research data can be defined as A) information that comes from reading what others have experienced and observed
B) information gained from firsthand experience and observation. C) statistics collected during the first stage of research. D) data received from the World Wide Web.
Michelle's Universal Boat Fins makes one product, a type of boat fin designed to fit on any pontoon boat, over and over again. The fins never change, because the unique design fits all boats. Given the nature of its business, Michelle's should
A. look for ways to vary its manufacturing procedures. B. have a low mechanistic structure. C. allow employees to make their own decisions. D. give each employee a specific task to perform. E. adopt an organic structure.