Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________

A) market minimum
B) market share
C) market forecast
D) market potential
E) company demand


C

Business

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The starting point in developing the master budget is the preparation of the ________.

A) cash budget B) production budget C) sales budget D) budgeted income statement

Business

Of the five forms of power, has the strongest relationship with performance and satisfaction.

a. reward power b. legitimate power c. referent power d. expert power

Business

A company has the following accounts receivable payment history Paid in the month of sale 10% Paid in the month following sale 30% Paid in the second month following sale 40% Paid in the third month following sale 10% Which of the following actions might increase the cash receipts over the coming year?

A) Allow customers longer to pay their accounts receivable balances. B) Turn uncollectible accounts over to a collection agency with a proven history of success. C) Give a cash discount to customers who already pay in the month of sale. D) All of these. E) None of these.

Business

When nearly half of the S&Ls in the United States had a negative net worth and were thus insolvent by the end of 1982, regulators adopted a policy of ________, which amounted to ________ capital requirements

A) regulatory forbearance; raising B) regulatory forbearance; lowering C) regulatory stringency; raising D) regulatory stringency; lowering

Business