"I assure you they will pay." This was the beginning of the lead for the story about the defense secretary's response to the recent terror attacks. What kind of a lead is this?

a) Direct quote
b) Question
c) Direct access
d) Summary


ANS: a

Communication & Mass Media

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If a website strives to remain relevant for its visitors by unceasingly garnering pertinent data and by ensuring the structuring and presentation of the gathered information is done in a proper manner,

then the website is trying to possess which must-have property? a) Depth b) Visual logic c) Speed d) Simple organization

Communication & Mass Media

To influence media coverage, sponsors sometimes offer reporters _______________ to travel to the event, particularly when news organizations would not otherwise fund such a trip

a) a junket b) “red carpet” treatment c) transcripts d) royalties

Communication & Mass Media

We listen at a much slower rate than the rate an average person speaks

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. According to Schein, organizational members are consciously aware of organizational cultures. 2. The physical layout of how an office is arranged (cubicles, offices) and decorated (modern, industrial) is part of its organizational cultural. 3. Organizational assumptions are the least important part of organizational culture. 4. Jablin’s research showed that the process of being assimilated into an organization is fairly simple. 5. An organizational newcomer starts to become socialized into the organization before he or she ever works in the organization.

Communication & Mass Media