An ethical scandal leading to the loss of billions of dollars and the loss of thousands of jobs attracts the attention of the public for what reason?
A. temporal immediacy
B. social consensus
C. proximity
D. magnitude of consequences
D. magnitude of consequences
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Products falling under one category of the BCG matrix are most likely to be eliminated. Identify this category
A) cash cows B) dogs C) stars D) problem children
When a firm embraces conscious marketing
A. its employees act socially responsibly, even if the firm does not. B. its programs are socially responsible, and its employees act ethically responsibly. C. it focuses on selling products and services that make a profit. D. it maintains its independence from the larger community. E. it donates a lot to the community but does not always act ethically.
After defining the business mission, what should a firm do next to develop a marketing plan?
A. develop a positioning strategy B. conduct an STP analysis C. select a target market D. perform a situation analysis E. implement the four Ps
Discuss the pros and cons of a buy-one, give-one business model
What will be an ideal response?