What should a speaker do if the target audience members are very much opposed to the speaker’s speech goal?
a. The speaker should change the goal of the speech since the target audience members are unlikely to change their minds.
b. The speaker should only expect that the opinion of the target audience members will move a little bit in his or her direction.
c. The speaker should use a strategy similar to the one that is used when the audience is mildly opposed to the speaker’s views.
d. the speaker should provide basic arguments and information to ensure that the audience is informed.
b. The speaker should only expect that the opinion of the target audience members will move a little bit in his or her direction.
It is unrealistic to believe that you will change your target audience’s attitude from "opposed" to "in favor" in only one short speech. Instead, seek incremental change, that is, attempt to move them only a small degree in the speaker’s direction, hoping for additional movement later.
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