Compare and contrast the expediency standard and the artistic standard used in evaluating a speech.

What will be an ideal response?


- The expediency standard evaluates the speech based on the effects it produced.
- Based on expediency, anyone is a good speaker who is effective in achieving his or her purpose, without consideration of ethical or moral standards.
- The artistic standard takes into account the ethical executive of the principles of public speaking and has no regard for the effects of the speech.

Communication & Mass Media

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Leo Burnett believed it was important to attract as many people as possible to an ad, whether or not they were in the target audience

Indicate whether the statement is true or false

Communication & Mass Media

This has the effect of efficiently delivering information that would take much too long to play out using dialogue:

A. narration B. FX C. music D. all of these E. none of the above

Communication & Mass Media

________ are negative or positive feelings formed over time

Fill in the blank(s) with correct word

Communication & Mass Media

Which of the following is NOT a guideline for effective informative speaking?

A) providing listeners with a clear thesis statement B) motivating listeners to want information C) adapting to diverse listeners D) organizing so listeners can follow easily E) using a single communication channel

Communication & Mass Media