Marketing research begins with:
A. identifying direct marketing strategy.
B. setting the advertising budget.
C. definition of objectives or purpose.
D. collecting a list of primary and secondary sources of information.
Answer: C
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What element below suggests that learning can be accomplished through the use of stimuli?
A. operant conditioning B. conditioned response C. reinforcement theory D. classical conditioning
Which of the following would NOT be a good product for using gender segmentation?
A. Toothpaste B. Pregnancy tests C. Cigars D. Nail polish E. Perfume
Porter and Lawler refined Vroom’s model to suggest that, although employee effort is determined by both the value placed on certain outcomes and the degree to which people believe that their efforts will lead to these rewards, effort does not always lead to task accomplishment. They suggested that two other factors need to be considered:
A) Employee opportunity and employee growth B) Organizational ability and structural role C) Employee ability and role clarity D) Employee ability and organizational clarity
Incoterms are used in purchase orders and determine who should insure goods and who bears the loss if the goods are lost or damaged
Indicate whether the statement is true or false