Airbus competes on the basis of price while selling a standardized or homogeneous product. The company is using a ________ strategy
A) transnational
B) global
C) multidomestic
D) domestic
E) national
B
Explanation: B) A basic strategy of international business is the global strategy–competing primarily on the basis of price while selling a standardized (or homogeneous) product. Standardized products are basic products that meet universal needs.
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Some people believe that marketing is relevant only in affluent, industrialized countries, whereas others believe that the role of marketing is to identify people's needs and wants worldwide, irrespective of the economy
Giving examples of companies involved in energy conservation and technology, support the latter argument.
For a change effort to be sustained, it is important that the new ways of behaving are reflected in the ______.
a. status quo b. culture c. coalitions d. ice
Integrated social contracts theory DOES NOT apply
A. to principles or norms that provide some "moral free space" for the people in a particular country (or local culture or even a company) to make specific interpretations of how certain actions may or may not be permissible within the bounds defined by universal ethical principles. B. to commonly held views about what is morally right and wrong that constitute a "social contract" (contract with society) that is binding on all individuals, groups, organizations, and businesses in terms of establishing the line between ethical and unethical behaviors. C. to the principle that universal ethical norms take precedence over local ethical norms. D. to the slippery slope of ethical relativism. E. to those situations where most all societies-endowed with rationality and moral knowledge-have common moral agreement on what is wrong and thereby place limits on which actions and behaviors fall inside the boundaries of what is right, and which ones fall outside.
The Americans with Disabilities Act of 1990 requires that employers accommodate the needs of applicants or employees with disabilities who are not otherwise qualified for the work
Answer the following statement true (T) or false (F)