A woman being in a situation where she is more aware of her gender than she usually is provides an example of the effect of ________ on cultural identities

a. avowal
b. ascription
c. salience
d. endurance


C

Communication & Mass Media

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According to the Impact / Convergence box, “Who Reads Digital Magazines?,” which of the following is true?

a. Digital magazine readers have lower education levels than print magazine readers. b. Digital magazine readers are typically older than print magazine readers. c. 44 percent of digital magazine readers are college graduates. d. The largest readership group for digital magazines is aged 55 and above.

Communication & Mass Media

Presenters cite specific instances that are familiar to the audience in order to gain their trust and help the audience identify with the subject. These are called

a) examples b) explanations. c) statistics. d) visual aids.

Communication & Mass Media

An attention getter should be consistent with your personality and the situation.

Answer the following statement true (T) or false (F)

Communication & Mass Media

When used in isolation, which type of goal would be the least effective?

a. performance goals b. process goals c. outcome goals (page 196)

Communication & Mass Media