Explain how and why marketers go beyond selling a product or service to create brand experiences
What will be an ideal response?
Sellers are most effective when they focus more on the benefits and experiences produced by their products and services than on the specific products and services themselves. Smart marketers focus on creating a brand experience, incorporating several products and services for their customers. By doing so, marketers hope to increase customer satisfaction. Satisfied customers buy again and tell others about their good experiences.
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Administrative agencies ________.
A. are better suited to using the slower, case-by-case approach followed by the courts and the cumbersome law-making process that frequently characterizes legislation B. cannot perform legislative and judicial functions C. cannot adjudicate disputes involving alleged violations of their regulations D. can investigate and prosecute violations of statutes and regulations
Which of the following is governed by Article 2 of the UCC?
a. A contract for sale of a commercial building b. A contract for sale of office supplies c. An employment contract d. A life insurance contract
Which of the following acts was passed to ensure that public shareholders faced with a cash tender offer would not be required to respond without sufficient information?
A) the Mann Act B) the Robinson-Patman Act C) the Williams Act D) the SEC Act
When an individual wants to remove funds from a closed end investment company, that investor sells the shares back to the company.
Answer the following statement true (T) or false (F)