When developing a questionnaire, the following guidelines: 1. use positive and negative statements, 2. avoid implicit alternatives, and 3 . avoid leading questions, are used when ________
A) arranging questions in proper order
B) choosing question wording
C) designing questions to overcome the respondent's inability to answer
D) determining the content of individual questions
B
You might also like to view...
Despite trade agreements, attempts to achieve integration in Central America have been described as uncoordinated, inefficient, and costly. There are still tariffs on imports of sugar, coffee, and alcoholic beverages
Indicate whether the statement is true or false
An example of an external document would include which of the following?
a. Vendor invoices. b. Customer orders. c. Confirmation replies from customers. d. All the above.
As compared to the field, experimentation in social media offers the advantages of ease of implementation and lower cost
Indicate whether the statement is true or false
Which of the following is NOT one of the subsystems of the marketing information system?
A) internal reports B) marketing intelligence C) marketing decision support D) marketing research E) consumer information support system